Russian fashion brands' e-commerce sales grew by 30% last year. These brands are popular due to their fascination with otherness, preference for earth-toned materials, and love of leather. The following article examines the Russian fashions and the reasons they love leather.
Russian fashion brands' ecommerce sales grew by 30% in 2018,
Russia's fashion sector has remained relatively steady despite a slowing economy. This sector has enjoyed the support of high-spending tourists from Russia and price-conscious customers. As a result, online channels have gained market share, but there are still challenges to overcome. One of these is a lack of credit cards and widespread mistrust of the internet. However, it is possible to be successful in Russia if your digital presence is strong.
Russia is increasingly embracing independent retailers. 12 Storeez, a brand that was started in 2014 by twins Marina and Irina Golimazdiny, is an example. The company offers 12 collections a year and has 1.4 million followers on Instagram. Concept stores are starting to make an impact in the country.
Russians' fascination for otherness
Russia was under the control of a strict regime during the Cold War. This regime was antagonistic to western values, including gay equality and religious toleration. These values were foreign to Russian culture and older Soviet-era Russians. In response to opposition, the regime reestablished relations with the Church and promoted ideas by Eurasianist philosophers as Ivan Ilyin.
Russia is a country that spans both the eastern and western worlds. It is comparable in many ways to its European neighbours. The Cold War made the country even more hateful, and the 'Russians hellbent on takingover the world' became a popular villain in Hollywood movies. The negative perceptions created suspicion and intrigue in the world about the country.
Their preference for earthy tones in clothing
The recent athleisure craze has been driven by the rise in popularity of earth tones in clothing. These colours can be worn with just about anything and are versatile. They can be used in sportswear especially in jersey and also as outerwear. Layering is another popular way of wearing earth tones.
The earth tones color palette includes browns, tans and sienna along with variations in green, blue and orange. During the spring, these hues can be particularly vibrant. This palette can be used in a variety of ways and conveys a casual, relaxed atmosphere.
Their obsession with leather
Russians have a passion for leather. It's no secret that Russians love leather products. This is reflected in their fashion style. While men tend to wear dark colors, women prefer bright colors, and high heels are very common. Although Russians dress differently from Westerners, there are some commonalities. Both men and women like to wear leather, and leather jackets are a staple part of Russian fashion.
FAQ
What is the harm in dressing differently?
No. You don't have to dress the same as everyone else. Individualists are people who dress differently from other people.
Some people think individualism is about dressing poorly. But anyone can dress well no matter what type of outfit they put on.
What's the difference in high-end and cheap clothing?
Cheap clothing is usually low-quality and limited in features. Although high-end clothing tends to be more expensive, it offers many additional features.
Celebs and models are more attracted to high-end brands. These kinds of clothes are often featured on runway shows and red carpet events.
Are fashion trends something I should be paying attention to?
It's not necessary to keep up with fashion trends. Fashion trends are constantly changing. So you shouldn't feel obligated to follow them.
However, you should still dress well. By doing so, you will stand out among the crowd.
What makes good quality clothing?
High-quality fabrics are the best way to make high quality clothes. The fabric that is used to make them should be strong enough to withstand repeated washings.
Before you buy an item, make sure to check its production date.
If you purchase an item that was designed by someone famous or that was expensively produced, you may not want to throw away your money after just a few uses.
If you spend less, you won’t get as much value from the item. It is important to select items that don't cost too much.
What are some fashion trends that are common?
Trends are temporary fads. They come and go, but they don't last forever. Fashion designers know this and have an eye on what is hot right now.
They create collections based upon current trends, and then they sell them at different times throughout year. These collections are often called "seasonal" because they change seasonally depending on when they're made.
Spring/summer is the most popular season for fashion design. This is because the summer months are more light-weight and airy.
As winter approaches clothing tends be heavier and warmr. This is when people are more likely to wear sweaters, scarves (boots), gloves and coats.
What are the 7 types?
There are seven types of clothing: casual wear; formal wear; sports wear; business wear; party wear; wedding wear; and special occasion wear.
Formal wear includes evening gowns, formal wear, and suits for weddings and other events. Casual wear includes T-shirts, jeans, shorts, sweatshirts, and tracksuits. Sportwear can include running gear, swimwear, training clothes, and other gym wear. Business wear includes ties, blazers, jackets, and coats. Cocktail dresses, prom dresses as well as bridesmaid and evening dresses can be considered party wear. Tuxedos as well ballgowns and wedding gowns are examples of wedding wear. Men'swear is available in three styles: womenswear for special occasions, menswear for everyday wear, and childrenswear.
What is a fashion style?
A fashion trend is a set or rules of dressing up. It is your way of showing off your style through your clothes. Fashion trends cover everything, including hairstyles and colors.
For example, when you think about the past few years, you probably noticed that women wore skirts instead of pants. Skirts were a popular choice in the 2000s, but they disappeared for a time. They're back.
The same thing happened with dresses. Dresses were once popular, but then they vanished. Then they came back again.
It doesn't always mean that you must dress in the same fashion as everyone else when following a fashion trend. You can still be original.
Statistics
- Nano influencers have less than 10K followers and have the highest engagement rate with 4%. (thetechfashionista.com)
- The middle 50 percent earned between $42,150 and $87,120. (en.wikipedia.org)
- For her AW15 menswear show, according to Water, "where models with severely bruised faces channeled eco-warriors on a mission to save the planet." (en.wikipedia.org)
- The lowest 10 percent earned less than $32,150, and the highest 10 percent earned more than $124,780. (en.wikipedia.org)
- Also, they are known for offering up to 50% off quite often – always wait for the sales with Express! (collegefashion.net)
External Links
How To
How to style clothes
How to style clothes? This is the best way to style clothes. Wear what you love, even if it's not trendy. Fashion changes every day. Do not try to imitate someone else's style. Instead, take inspiration from others and create your own style.
When styling yourself, the most important thing is to keep it simple and easy. Do not try to find something that fits perfectly if your goal is to look great. You can choose whatever you like, whether it's a shirt, pants or jacket. You can combine them all to make one outfit. It doesn't matter how many pieces you have, so long as they're coordinated well. Mixing patterns and colors can make outfits look great together.
Accessory accessories can be added to any outfit. Accessories are often small, like scarves or hats, rings, necklaces and earrings, bracelets, bracelets, and even purses. These accessories can give your outfit some personality and help make it stand out. Look at what colors compliment your clothing and which contrast. For example, if you're wearing red shoes with blue jeans, you might choose a red scarf to match.